Khatooni is a personal brand specializing in crafting traditional Persian instruments, specifically the Tar and Setar. Known for its emphasis on authenticity and precision in producing traditional Iranian musical instruments, this brand draws on rich experiences and traditional arts to create high-quality instruments with unique sound, enriching the heritage of Iranian music culture.

In the design of Khatooni’s logo, the Nastaliq calligraphy style is used, artistically reflecting the brand’s traditional atmosphere and its focus on handcrafted instruments. This font choice beautifully highlights the brand’s deep connection to Iranian art and culture. A subtle detail in the logo design is the use of five lines in the rendering of the word “Khatooni,” cleverly referencing the five staff lines in music theory. This design simultaneously captures traditional aesthetics and scientific precision in the art of music, effectively and meaningfully representing Khatooni’s brand identity.