holidays academy

Logo & Visual Identity Design for Holidays Academy

Logo & Visual Identity Design for Holidays Academy

Holidays Academy is a brand focused on training and empowering managers and staff within organizations, aiming to enhance individuals’ professional skills. It operates as a sub-brand under the Holidays Group.

At first glance, the Holidays Academy logo appears as a bow and arrow. However, with closer observation, two additional symbolic elements become visible:

  1. The front of the arrow is designed in the shape of a pen, symbolizing education and knowledge.
  2. The back of the arrow is shaped like a wrench, representing empowerment and technical skills.

This combination effectively reflects the brand’s mission of combining knowledge and practical ability to develop professional talent.