Ghesmati
Logo & Visual Identity Design for Jafar Ghesmati Tar Workshop
Logo & Visual Identity Design for Jafar Ghesmati Tar Workshop
Ghesmati is a personal brand specializing in the construction of traditional musical instruments, particularly the tar, with the mission to preserve and promote the art of traditional Iranian music. The brand, with expertise and precision in producing high-quality instruments, enables artists and enthusiasts of Iranian music to enjoy authentic instruments with unique characteristics.
The logo design uses a minimalist approach to depict the tar instrument. This simple yet artistic design showcases the tar while highlighting the brand’s authenticity and traditional roots. This design choice not only effectively conveys the brand’s identity but also reflects the attention to detail and aesthetic appreciation inherent in the art of tar making. The Ghesmati logo successfully captures the brand’s core qualities and clearly communicates its connection to traditional music to the audience.