Logo & Visual Identity Design for Holidays Academy
Logo & Visual Identity Design for Holidays Academy
Holidays Academy is a brand focused on training and empowering managers and staff within organizations, aiming to enhance individuals’ professional skills. It operates as a sub-brand under the Holidays Group.
At first glance, the Holidays Academy logo appears as a bow and arrow. However, with closer observation, two additional symbolic elements become visible:
The front of the arrow is designed in the shape of a pen, symbolizing education and knowledge.
The back of the arrow is shaped like a wrench, representing empowerment and technical skills.
This combination effectively reflects the brand’s mission of combining knowledge and practical ability to develop professional talent.