Persian Cup, focusing on the sale of coffee-related equipment and consulting for café startups, is also recognized as a research hub dedicated to providing the latest knowledge and insights about coffee and its equipment. By offering comprehensive and up-to-date services, this brand helps professionals and coffee enthusiasts alike enjoy a unique and high-quality coffee experience.

The Persian Cup logo draws inspiration from the geometric shape of the ancient Shush cup, belonging to the Elamite civilization. This choice beautifully reflects the brand’s name and highlights its deep connection to Iranian history and culture. Additionally, the logo design incorporates both straight and curved lines, symbolizing coffee beans. The straight lines represent Robusta beans, while the curved lines signify Arabica beans. This clever design effectively showcases Persian Cup’s identity and expertise in the coffee industry, creating a strong visual and conceptual link to its products and services.